Keith Starcher is
President of DayStar Consulting, Inc., a firm serving small
business owners by providing insights and ideas regarding marketing
strategy and strategic planning. Dr. Starcher has 30+ years
of experience in both Fortune 500 and small, family-owned companies.
His primary objective in counseling small-business owners is
to help them
create a blend of resources and capabilities that lead to competitive
advantage in the marketplace.
Keith also is an associate professor in the business department
at Geneva College, Beaver Falls, Pennsylvania where he studies
and lectures in marketing strategy and strategic planning
at the undergraduate and graduate levels
Keith began his career working with Westinghouse after graduating
with a degree in metallurgy from Penn State. He continued
his graduate studies at the University of South Florida obtaining
both an M.B.A. and a Ph.D.
Dr. Starcher spent several years with General Electric and,
prior to joining the full-time teaching staff at Geneva College,
he was President of Zion Industries, an induction heat-treating
firm with plants in Ohio and North Carolina.
Keith is a member of the American Marketing Association and
the Christian Business Faculty Association. When not
thinking about business strategy, he enjoys golfing and
playing trumpet on one of the worship teams at Chippewa
Evangelical Free Church. Keith grew up in Monaca,
Pennsylvania where he met his wife, Margaret. They have
raised four children and enjoy spending time with their four grandchildren.
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