| What is God-honoring strategic
planning?
Thoughts taken from "The Theology and Practice of Strategic
Planning" by Michael Zigarelli, Regent Business Review,
September/October 2004.
Many times actions without planning lead to chaos. Without
a formal strategy and structure, growing organizations will
tend to "tear apart at the seams." We want to develop
a culture of planning and a culture of effective execution
of the plans.
When planning is a priority, it will strengthen your organization
and improve your bottom line. When planning is neglected,
the opposite happens. Failure to plan is truly a plan for
failure.
God is a planner (for example, see Jeremiah 1:5). Many Christians
also love to quote Jeremiah 29:11. Jesus also affirmed the
importance of planning (Luke 14:28-32).
So how are we to plan?
1. Plan in partnership with God (Proverbs 21:30, Proverbs
19:21). Depend upon His Word and His counsel (James 4:14-15)
and be submissive to changes He ordains (Proverbs 16:3).
2. Plan in partnership with others (Proverbs 20:18, Proverbs
15:22); take time to produce good plans (Proverbs 21:5).
What are the steps to producing a Strategic Plan?
1. Decide what business you're in and write a mission statement.
Your mission statement, your goals, and your plans will flow
from the answer to "what business am I in?" *so
consider that question carefully.
2. Next ask, "Why does our business exist?" Gather
ideas and suggestions for the mission and hone them into a
short, sharply focused phrase that is framed as follows: "what
customer needs are to be satisfied and the functions your
firm must perform to satisfy them." That is, don't focus
your mission statement on products and technologies alone*these
change over time*but basic customer needs tend to endure.
Your mission statement is a precise statement of purpose.
A good example from the American Red Cross*To serve the most
vulnerable.
3. Compare your mission statement to others in your industry.
Circulate several drafts to people smarter and more experienced
than yourself. Eventually you'll converge on something that
has meaning and clarity and will be a powerful statement of
who you are as an organization.
4. Conduct a SWOT analysis (Strengths, Weaknesses, Opportunities,
Strengths). You'll be asking hard questions about your organization's
strengths and weaknesses. How are you doing in each functional
area (marketing, production, product development, finance,
etc.) compared to your competition? Then think about the opportunities
and threats posed by the external environment. What trends
do you see that have or will impact your organization? These
trends would include economic, technological, demographic,
political/legal and socio/cultural. Can you find a strength
(perhaps a core competency) in your company that can help
you take advantage of an external opportunity or ward off
an external threat? What will you do to shore up the weaknesses
you uncover? How will you prioritize what to attack first?
How will you then allocate resources to these projects?
5. Set SMART goals*there are different words that are used
for this acronym. I like SPECIFIC, MEASUREABLE, AGREED UPON,
REALISTIC, and TIME-BASED.
6. Create a structure of accountability to pursue your goals.
"You get what you measure and incentivize" is good
counsel. Holding one person accountable for each action step
in the plan is crucial. No progress; no reward. Hold monthly
meetings to keep everyone on track.
7. Create contingency plans. The future is unpredictable.
What if the sales you forecast don't materialize? What if
the sales double your forecast? Be prepared.
8. Plan in the Spirit*not instead of the Spirit. Do well to
respect our sovereign God in our planning.
Thoughts from Scripture:
Genesis 11:6
The LORD said, "If as one people speaking the same language
they have begun to do this, then nothing they plan to do will
be impossible for them."
It might not be stretching the truth to say that when people
are aligned behind a common purpose and vision, they can accomplish
great things. The strategic planning process can be used as
an instrument in gaining this alignment.
Question: Do you believe the people in your organization
are "aligned?"
Micah 4:12
But they do not know the thoughts of the LORD ; they do not
understand his plan, he who gathers them like sheaves to the
threshing floor.
Proverbs 19:21
Many are the plans in a man's heart, but it is the LORD's
purpose that prevails.
It is understandable that we as human beings do not fully
comprehend the LORD's plan. However, He has given to us His
written Word whereby we see even "as through a glass
darkly." We have faith that His plan for mankind as a
whole and for each individual will come to pass for His glory.
Question: How do you go about discerning the LORD's will
in your business?
1 Chronicles 28:12
He gave him the plans of all that the Spirit had put in his
mind for the courts of the temple of the LORD and all the
surrounding rooms, for the treasuries of the temple of God
and for the treasuries for the dedicated things.
Proverbs 15:22
Plans fail for lack of counsel, but with many advisers they
succeed.
Proverbs 20:18
Make plans by seeking advice; if you wage war, obtain guidance.
As we plan, we have spiritual resources at our disposal:
the Word of God, His Holy Spirit, and the wise counsel of
fellow believers. The Bible states clearly that in a multitude
of counselors there is safety. Many Christian business owners
develop an Advisory Board just for this purpose.
Question: Do you think that having an Advisory Board would
be beneficial? Do the owners of your company seek counsel
on a regular basis from those outside the company?
Job 5:12
He thwarts the plans of the crafty, so that their hands achieve
no success.
Psalm 20:4
May he give you the desire of your heart and make all your
plans succeed.
Proverbs 16:3
Commit to the LORD whatever you do, and your plans will succeed.
Certainly, we wish to make our plans so that God approves
of our plans and blesses our plans.
Question: Wow! The above verses sound like I can get anything
I want! Is that true?
Proverbs 21:5
The plans of the diligent lead to profit as surely as haste
leads to poverty.
Profit can be described in non-monetary terms as well.
Question: How would you describe "profit" in
non-monetary terms?
Jeremiah 29:11
For I know the plans I have for you," declares the LORD
, "plans to prosper you and not to harm you, plans to
give you hope and a future.
This verse must be interpreted (as all others) within the
entire context of the passage from which it is taken. But
it is still a comforting verse.
Question: Does the LORD really want to prosper each of
us? What does that mean? Do you think the LORD has specific
plans for you? For your business?
James 4:13-16
Come now, you who say, "Today or tomorrow, we shall go
to such and such a city, and spend a year there and engage
in business and make a profit." Yet you do not know what
your life will be like tomorrow. You are just a vapor that
appears for a little while and then vanishes away. Instead,
you ought to say, "If the LORD wills, we shall live and
also do this or that." But as it is, you boast in your
arrogance; all such boasting is evil.
Here we see a warning of being pretentious in our planning.
We pray and we plan with the understanding that in all things
we are to submit to the LORD's plans.
Question: How do you know when you've crossed the line
from being a good planner to presuming upon the LORD? |